About this document
Applications of Marketing and Production MIS by bernadette sotero is a document available to read on EtoBox.
The document discusses and compares two applications each of strategic marketing information systems and strategic production information systems. For marketing systems, it describes the Marketing Research System which collects and analyzes customer data for decisions, and the Product Planning and Development System which plans products based on research results. For production systems, it outlines the Site Planning and Selection System which gathers internal and external resource data and the Facility
- Author
- bernadette sotero
- Language
- EN