About this document

Sudha Milk Distribution Strategies in Bihar by Adeel Rahman is a document available to read on EtoBox.

This document summarizes a study of the distribution strategies used by Sudha Dairy Cooperative in Bihar, India. It analyzes the company and product profiles, distribution channels, objectives of the study, research methodology used, data collection and analysis. Key findings are that the Sudha brand is very well known and preferred by consumers. Television advertising is most effective at creating awareness. Products are priced reasonably and widely available through retailers within 0.5 km. Top selling pr

Author

Adeel Rahman

Language

EN