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What is Understanding Brand Equity in Marketing about?

Brand equity refers to the value of a brand based on consumer perception and recognition, allowing companies to charge price premiums. It is influenced by factors such as brand awareness, loyalty, and associations, and can be measured through various methodologies, including firm-level, product-level, and consumer-level approaches. Despite its strategic importance, quantifying brand equity remains challenging due to the disconnect between qualitative and quantitative measures.

Author

Fahad Romel

Language

EN