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Enhancing Customer Value Strategies by Lu Li is a document available to read on EtoBox.

What is Enhancing Customer Value Strategies about?

The document outlines a course on customer centricity and creating customer value, detailing a roadmap that includes various marketing strategies and advanced topics. It emphasizes the importance of understanding customer value through economic, functional, experiential, and social dimensions, and introduces tools like Economic Value to Customer (EVC) for pricing and segmentation. Additionally, it discusses the significance of emotional connections and social interactions in enhancing customer loyalty and v

Author

Lu Li

Language

EN