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Impact of Product Placement on Brand Awareness by 9C25Jasmine Tjioe is a document available to read on EtoBox.

What is Impact of Product Placement on Brand Awareness about?

This study investigates the impact of product placement in television events on brand awareness and repurchase intention, utilizing a quantitative approach with data from 220 respondents. Findings indicate that product placement significantly enhances brand awareness and positively influences consumers

Author

9C25Jasmine Tjioe

Language

EN