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Amway by Becky Paul is a document available to read on EtoBox.

What is Amway about?

Amway is a direct selling company that was established in India in 1995 and began operations in 1998. It offers over 80 products across four categories - personal care, home care, nutrition and wellness, and cosmetics. However, Amway made several mistakes in its initial marketing mix in India, including having prices that were 20% higher than competitors, poor training of distributors, and not properly defining its target market. As a result, it struggled with high distributor attrition rates, customer diss

Author

Becky Paul

Language

EN