About this document
Buyer Behavior in Consumer Electronics by arunravi2412 is a document available to read on EtoBox.
The document is a dissertation report submitted by Subhojit Dey to the Department of Management Studies at Presidency International Institute of Management in partial fulfillment of the requirements for a 2-year PGDM course. The report analyzes buyer behavior in the consumer electronics market in India, covering topics such as the classification of consumer durable goods, trends in the electronics market, and a SWOT analysis of the electronics industry in India.
- Author
- arunravi2412
- Language
- EN