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Customer Satisfaction Study: Honda Madukkur by Sowmiya karunanithi is a document available to read on EtoBox.

This document is a project report on a study of customer satisfaction towards Honda bikes. It includes an introduction that discusses marketing and the automobile industry. It also defines customer satisfaction and its theoretical background. The abstract summarizes that the study assesses satisfaction levels of 110 Honda customers in Coimbatore through questionnaires. Analysis methods like percentage, Likert scaling, and Garrett ranking were used to understand demographic profiles, satisfaction levels, and

Author

Sowmiya karunanithi

Language

EN