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TPB in Consumer Behavior Research Review by prakash.pandit is a document available to read on EtoBox.

What is TPB in Consumer Behavior Research Review about?

This systematic literature review examines the application of the theory of planned behavior (TPB) in consumer behavior research, categorizing 118 peer-reviewed studies published between 2012 and 2021. The findings indicate a strong focus on consumer green behavior and food purchase intentions, while areas like clothing and green personal care products remain underexplored. The review highlights the significance of TPB in understanding consumer behavior and suggests future research directions based on ident

Author

prakash.pandit

Language

EN