About this document
BMW Target Market Media Strategy by Monil Chheda is a document available to read on EtoBox.
The document outlines various media strategies and options for reaching a target audience of busy working parents. It describes the daily routines and media habits of the target, including time spent commuting, reading newspapers, and listening to radio. A multi-channel media plan is proposed utilizing radio, magazines, newspapers, transit, outdoor, and direct digital marketing to efficiently reach the target across different platforms throughout their day.
- Author
- Monil Chheda
- Language
- EN