About this document
Marketing Strategies for Paint Apps by Satyajit Roy is a document available to read on EtoBox.
The document summarizes the key phases and findings of a case solution to increase downloads and engagement of a paint app. It involved primary research with stakeholders, customer journey mapping, problem analysis, and implementation planning. Insights included painters and relatives being most influential in color choice, retailers lacking incentives to promote the app, and quality being the biggest purchase influencer as customers paint every 3-4 years. The solution segmented customers into affluent, mil
- Author
- Satyajit Roy
- Language
- EN