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A sales and operations planning application in the Brazilian subsidiary of a multinational chemical company by Marcelo Xavier Seeling; Luiz Felipe Scavarda; Antonio Márcio Tavares Thomé is a Business, Management and Accounting article available to read on EtoBox.

What is A sales and operations planning application in the Brazilian subsidiary of a multinational chemical company about?

Goal: the goal of this paper is to investigate how Sales and Operations Planning (S&OP) is conducted in the Brazilian subsidiary of a global corporation of the chemical industry that manufactures and commercializes a variety of hygiene and cleaning consumer products.Design/Methodology/Approach: the case study approach was adopted. Data was gathered during four months by means of visits to the organization for direct observation, interviews with key executives, and internal and public documents, guaranteeing data triangulation. A well-known framework from the literature is applied to analyze the S&OP practices performed by the organization.Results: Findings contribute to aid in the understanding of the S&OP process. The case study indicates that S&OP has been a central process to organize and to align the enterprise’s efforts and deliver its business objectives.Limitations of the investigation: the research is conducted within one single company, a Brazilian subsidiary of a multinational chemical corporation, which limits the generalization of the findings.Practical implications: The research findings enhance the knowledge about S&OP providing practitioners with valuable information

Who reads A sales and operations planning application in the Brazilian subsidiary of a multinational chemical company?

Author

Marcelo Xavier Seeling; Luiz Felipe Scavarda; Antonio Márcio Tavares Thomé

Publisher

Associacao Brasileira de Engenharia de Producao - ABEPRO

Published

2019

Language

EN

Field

Business, Management and Accounting (Social Sciences)