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About this business book
商战 = Marketing warfare by 阿尔·里斯 & 杰克·特劳特 is a business book available to read on EtoBox.
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- 阿尔·里斯 & 杰克·特劳特
- Publisher
- 北京：机械工业出版社
- Published
- 2011
- Language
- ZH
- ISBN
- 9787111326717
- Category
- business
- Subjects
- Marketing, Business
- Rating
- 4.1 / 5 (755 ratings)
- Updated
- 2026-03-14
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