About this Social Sciences article
Evaluating the Persuasive and Memory Effects of Viral Advertising by Shirkhodaee, Maysam; Rezaee, Saeed is a Social Sciences article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Social Sciences.
- Author
- Shirkhodaee, Maysam; Rezaee, Saeed
- Publisher
- IGI Global (ISSN 2156-1753)
- Published
- 2013
- Field
- Social Sciences