About this document
Audience-Centric Culture in Publishing by Mariana Ferronato is a document available to read on EtoBox.
This document provides guidance on building an audience-centric culture for news organizations. It discusses setting clear and actionable goals and metrics for audience development, focusing on monthly active users, market penetration, monthly active user growth rate, number of loyal and brand lover readers, and source of traffic. It also outlines metrics for deepening engagement, including average visits per reader, average pages read per reader, average visit length, known unique readers, and newsletter s
- Author
- Mariana Ferronato
- Language
- EN