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What is Ujala: India about?

Ujala fabric whitener was founded in 1972 in Kerala, India by M.P. Ramachandran. It started with a small factory producing 500 bottles per day and grew to capture 60% of the Indian market by 2002. Ujala expanded across India in 1998 and established a second larger factory in Pondicherry in 1991 with a production capacity of 500,000 bottles per day. Through TV and radio advertisements promoting its benefits of being easily soluble and providing bright clothes, Ujala became the market leader in South India wi

Author

Tarun Kesharwani

Language

EN