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About this Business, Management and Accounting article
Marketing Communications in Nonbusiness Situations or why its so Hard to Sell Brotherhood like Soap by Rothschild, Michael L is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Rothschild, Michael L
- Publisher
- American Marketing Association; SAGE Publications (ISSN 0022-2429)
- Published
- 1979
- Field
- Business, Management and Accounting (Social Sciences)