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What is Understanding Cultural Environment in Business about?

Culture refers to the learned beliefs, values and customs of a group that distinguish it from others. Significant cultural differences can exist within countries, especially large, populous, multi-cultural nations. When conducting international business, companies must understand how local cultural practices differ from their own to adapt appropriately. Culture influences business functions and how strategic decisions are made, though it does not alone explain all differences between places. Understanding s

Author

Paras Bhutani

Language

EN