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What is Lead Scoring Model Insights about?

The case study outlines the development of a lead scoring model for X Education, aimed at increasing lead conversion rates from 30% to 80%. The methodology includes data cleaning, exploratory analysis, logistic regression model building, and evaluation, resulting in a model that predicts a conversion rate of approximately 92%. Key features influencing conversion include specific tags and lead quality indicators.

Author

SWETA KUMARI

Language

EN