About this document
Consumer Xenocentrism and Well-Being Insights by quynhnhutlk56 is a document available to read on EtoBox.
The article explores the relationship between consumer xenocentrism (C-XEN) and self-esteem, highlighting how conspicuous consumption orientation and brand addiction mediate this connection. It finds that while C-XEN negatively impacts self-esteem directly, it can also enhance self-esteem indirectly through the mediators. The study provides insights for international marketers on the implications of C-XEN for consumer well-being and brand management strategies.
- Author
- quynhnhutlk56
- Language
- EN