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Can I read Political Cartoons in Commercial Advertising in Early Twentieth Century China on EtoBox?

Political Cartoons in Commercial Advertising in Early Twentieth Century China by Ye, Xiaoqing is a Social Sciences article available to read on EtoBox.

What is Political Cartoons in Commercial Advertising in Early Twentieth Century China about?

Though advertising has long existed in China, the extensive use of advertisements, especially visual images, to excite the consumers' imagination only started in the early twentieth century in the treaty ports, Shanghai in particular. Many of the commercial advertisements of the period have clear political connotations, such as the 1911 Republican Revolution. This article studies commercial advertisements in early twentieth century China in their political and social context, in particular how advertisements tried to capture consumers' aspirations for progress and prosperity.

Who reads Political Cartoons in Commercial Advertising in Early Twentieth Century China?

It is typically read by researchers, students, and practitioners in Social Sciences.

Author
Ye, Xiaoqing
Publisher
Canadian Center of Science and Education (ISSN 1911-2017)
Published
2009
Language
EN
Field
Social Sciences

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