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This study examines the willingness to pay (WTP) for climate change mitigation among the Chinese public, revealing that 85% of respondents are willing to pay at least 10% more for energy-efficient and environmentally friendly products. Factors influencing WTP include income, education, age, gender, and public awareness of climate change, with knowledge and concern about climate change leading to higher WTP. The research is based on a national survey of 4,169 adults across all 31 provinces in China, conducte

Author

maria andrea amell robles

Language

EN