About this document
Customer Segmentation Analysis for WWW by Biazi is a document available to read on EtoBox.
The document summarizes two customer segmentation projects performed on a sample of 10,000 customers from the Wonderful Wines of the World company database. In the first project, customers were clustered based on their engagement with digital channels. This identified groups of customers based on their newsletter subscription and social media sharing. In the second project, customers were segmented into clusters based on their purchase value and consumption patterns. The clusters from both segmentations wer
- Author
- Biazi
- Language
- EN