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E-Marketing Impact on Small Business Success by aaravbajaj108 is a document available to read on EtoBox.

What is E-Marketing Impact on Small Business Success about?

This study investigates the impact of E-marketing (EM) on the marketing success of small business enterprises (SBEs), highlighting the lack of empirical evidence in this area. It develops and tests a conceptual model that includes constructs such as EM budget, EM tools, and marketing performance, revealing that EM positively influences pre-sales and after-sales activities. The findings emphasize the importance of marketing personnel in effectively implementing EM strategies within SBEs to enhance their comp

Author

aaravbajaj108

Language

EN