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What is PLUMs Juice Marketing Strategy Overview about?

This document outlines the marketing and communication strategy for PLUMs juice. It discusses segmenting the market geographically and demographically, targeting youth aged 15-35 as well as businesses. The positioning positions PLUMs as an everyday drink that is healthy and fun. The marketing mix or "four Ps" are then outlined, including naming the brand PLUMs, packaging in tetra packs, and competitive pricing. A variety of traditional and modern promotional tools like advertising, sampling, and sponsoring

Author

sadichhyadh

Language

EN