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Segmenting Drive-Through Mall Markets by Raahim Najmi is a document available to read on EtoBox.
What is Segmenting Drive-Through Mall Markets about?
The document discusses segmenting the market for a new drive-through shopping mall concept. It describes segmenting the market geographically by country, state, city or neighborhood. It also describes segmenting demographically by age, gender, income, education or religion. Additionally, it discusses segmenting psychographically by social class or lifestyle, and behaviorally by providing customer knowledge of products, promotions and discounts. The overall goal of segmentation is to make it easy for custome
- Author
- Raahim Najmi
- Language
- EN