About this document
Focus Groups and Observational Research by Silvia Ciceu is a document available to read on EtoBox.
Focus groups involve 8-12 participants discussing topics guided by a moderator. They allow interaction between members and collection of various opinions. Observation involves researchers openly or secretly observing behaviors and contexts without influencing them. It provides opportunities to check definitions, observe events, and understand cultures that interviews cannot.
- Author
- Silvia Ciceu
- Language
- EN