Can I read The Science of Sensory Marketing on EtoBox?
The Science of Sensory Marketing by fryc.diana is a document available to read on EtoBox.
What is The Science of Sensory Marketing about?
The document discusses how marketers are increasingly using sensory cues like smells, sounds, and textures to influence consumer behavior and perceptions of brands in a nonconscious way. New research shows how sensory stimuli can drive decisions through "embodied cognition" without our awareness. Companies are realizing the power of sensory marketing and some are opening new design centers to better understand how senses affect consumers.
- Author
- fryc.diana
- Language
- EN