About this document
Effective Push Promotional Strategies by Christine Brusas is a document available to read on EtoBox.
The document discusses various push promotional strategies that manufacturers can use to encourage channel member support, including cooperative advertising, promotional allowances, slotting fees, and training programs. It provides examples of how these strategies work and considerations around ensuring channel member needs are met through programs like contests, incentives, and special promotional deals. The goal of push strategies is to directly promote products to consumers through channel members.
- Author
- Christine Brusas
- Language
- EN