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What is MRA Analysis for Auto Sales Insights about?

This document summarizes an analysis of customer transaction data for an automobile parts company. The analysis includes exploratory data analysis of the transaction data to understand patterns. A RFM customer segmentation model is developed using KNIME to categorize customers into segments like best customers, customers at risk of churning, lost customers and loyal customers based on recency, frequency and monetary value of transactions. The analysis identifies the top customers in each segment to help the

Author

Plabeeta Patangia

Language

EN