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Service Quality Analysis of Starbucks App by bintangdimss is a document available to read on EtoBox.

What is Service Quality Analysis of Starbucks App about?

This study evaluates the service quality of the Starbucks Indonesia mobile application using E-ServQual and Importance Performance Analysis (IPA) methods. Despite a high overall service quality level of 88%, significant gaps were identified in areas such as responsiveness and privacy, leading to a low user rating of 2.4/5 on the Google Play Store. The research provides actionable recommendations for service quality improvements based on user feedback to enhance overall customer satisfaction.

Author

bintangdimss

Language

EN