About this document

RMM Unit 5 by Hitkarsh Sethi is a document available to read on EtoBox.

There are several challenges to effective communication in rural markets. Rural audiences have selective attention, distortion, and recall, adding noise to the communication process. When crafting rural messages, communicators must use simple language, pictorials due to literacy levels, and messages that are native and useful. The communication source should be likeable, trustworthy, and expert to add credibility. Developing effective rural communication requires profiling audiences, determining objectives,

Author

Hitkarsh Sethi

Language

EN