About this document
Impact of Sustainable Media on Consumers by waqas rana is a document available to read on EtoBox.
This research explores the impact of sustainable media campaigns on consumer behavior, utilizing a quantitative approach with a sample of 424 individuals knowledgeable about sustainability. The findings reveal significant predictors of sustainable consumer behavior, highlighting the importance of sustainable positioning, psychological factors, and promotional strategies. The study aims to provide actionable insights for marketers and policymakers to enhance the effectiveness of sustainable media campaigns a
- Author
- waqas rana
- Language
- EN