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The Role of Asta Brata Leadership On MSME Performance During Pandemic, Financial Literacy Moderating by Arubina Bangsawan is a document available to read on EtoBox.

This study examines the impact of Asta Brata leadership on the performance of MSMEs in Badung Regency during the pandemic, with financial literacy as a moderating factor. Results indicate that Asta Brata leadership positively influences MSME performance, and financial literacy also contributes positively while moderating the relationship between leadership and performance. The research highlights the importance of adapting leadership styles to local culture and enhancing financial literacy among MSME owners

Author
Arubina Bangsawan
Language
EN