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Marketing Management Principles Overview by Salman Preeom is a document available to read on EtoBox.

What is Marketing Management Principles Overview about?

This document discusses strategic planning and marketing strategy. It explains that strategic planning involves developing a strategic fit between organizational goals and changing market opportunities. The steps in strategic planning include defining the company mission, setting objectives and goals, designing the business portfolio, and planning marketing strategies. It also discusses analyzing the current business portfolio using the Boston Consulting Group matrix, and developing strategies for growth an

Author

Salman Preeom

Language

EN