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What is Strategies for Barbie about?

The toy industry is facing declining sales due to increased competition from brands like LEGO and Hasbro, and a shift towards digital play among Millennial parents who prefer safer options for their children. To combat gender stereotypes, Barbie is recommended to market unisex dolls and develop an augmented reality application that allows for safe interactions among children with parental permission. Additionally, the creation of a kid-friendly Barbie social network is suggested to foster a safe online envi

Author

Kumar Kritanshu

Language

EN