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What is Differentiation Strategy in Marketing about?

The document discusses differentiation strategy, which involves creating a unique product or service that is perceived as different within its industry in order to charge premium prices. It provides examples of companies like Hero Honda, Asian Paints, and Apple that have successfully used this strategy. The document also discusses how differentiation can occur through various attributes of a product or service such as design, ingredients, additional features, packaging, positioning, and more. It provides ma

Author

Bharichalo007

Language

EN