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Consumer Perception of Patanjali Products by Vaibhav Gawande is a document available to read on EtoBox.
What is Consumer Perception of Patanjali Products about?
This document provides an introduction to a study on consumer perception of Patanjali products. It begins by introducing Patanjali as an Indian consumer goods company founded in 2006 that manufactures Ayurvedic products. It then reviews relevant literature on consumer perception, including how consumer self-perception and price perception can influence buying decisions. The document outlines Patanjali
- Author
- Vaibhav Gawande
- Language
- EN