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This article examines the role of social media in the political campaign industry in Indonesia, arguing that its use in electoral campaigning is mediated by economic forces, particularly the political campaign industry. Through in-depth interviews, the study reveals how this industry commodifies social media, leading to practices like buzzing and social media monitoring. The research highlights the necessity of understanding the interplay between social media, political forces, and economic factors in the c

Author

Widia Sri Ardias

Language

EN