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Personal Determinacy of Chinese Advertising Slogans by kir.topbro is a document available to read on EtoBox.
This research article examines the personal determinacy of Chinese advertising slogans as a form of microtext, highlighting the underexplored aspects of text-forming categories. It identifies how personal and possessive pronouns are used to engage the reader, while also noting the tendency towards impersonal narratives in many slogans. The study concludes that various linguistic models in Chinese advertising slogans can exhibit either deterministic or zero personality characteristics based on their grammati
- Author
- kir.topbro
- Language
- EN