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Strategic Design Language in Branding by Dr.Amira Salah is a document available to read on EtoBox.

What is Strategic Design Language in Branding about?

This paper explores the integration of brand identity into product design elements, proposing a framework for analyzing how products manifest brand semantics. Through qualitative case studies of Volvo and Nokia, it emphasizes the significance of consistent brand messaging and the role of design in conveying brand identity. The research addresses a gap in brand management literature by focusing on the semantic aspects of product design and its impact on brand perception.

Author

Dr.Amira Salah

Language

EN