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About this Business, Management and Accounting article
Different Positive Feelings Leading to Different Ad Evaluations: The Case of Coziness, Excitement, and Romance by Faseur, Tine; Geuens, Maggie is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Faseur, Tine; Geuens, Maggie
- Publisher
- M. E. Sharpe Inc.; Informa UK (Taylor & Francis); M.E. Sharpe Inc.; Informa UK Limited (ISSN 0091-3367)
- Published
- 2006
- Field
- Business, Management and Accounting (Social Sciences)