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Understanding Information Technology Usage: A Test of Competing Models by Shirley Taylor; Peter A. Todd is a Business, Management and Accounting article available to read on EtoBox.

What is Understanding Information Technology Usage: A Test of Competing Models about?

The Technology Acceptance Model and two variations of the Theory of Planned Behavior were compared to assess which model best helps to understand usage of information technology. The models were compared using student data collected from 786 potential users of a computer resource center. Behavior data was based on monitoring 3,780 visits to the resource center over a 12-week period. Weighted least squares estimation revealed that all three models performed well in terms of fit and were roughly equivalent in terms of their ability to explain behavior. Decomposing the belief structures in the Theory of Planned Behavior provided a moderate increase in the explanation of behavioral intention. Overall, the results indicate that the decomposed Theory of Planned Behavior provides a fuller understanding of behavioral intention by focusing on the factors that are likely to influence systems use through the application of both design and implementation strategies.

Who reads Understanding Information Technology Usage: A Test of Competing Models?

Author

Shirley Taylor; Peter A. Todd

Publisher

INFORMS; Institute for Operations Research and the Management Sciences; Institute for Operations Research and the Management Sciences (INFORMS) (ISSN 1047-7047)

Published

1995

Language

EN

Field

Business, Management and Accounting (Social Sciences)