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The Essential McLuhan by Marshall McLuhan, Eric McLuhan, Frank Zingrone is a nonfiction available to read on EtoBox.

What is The Essential McLuhan about?

Essential McLuhan brings together in one concise volume key writings by Marshall McLuhan, the hugely influential guru of the mass media. Today, in a communications environment transformed by the rapid spread of electronic media, McLuhan's insights are fresher and more applicable today than when he first announced them to a startled world in the 1960s. A whole new generation is turning to his work to understand a global village made real by the coming of the information superhighway. This comprehensive collection includes extracts from McLuhan's famous books Understanding Media and The Gutenberg Galaxy , as well as selections from his other books, articles, correspondence, interviews and published speeches. There is also a 'sourcebook' of key quotations drawn from the whole body of McLuhan's work, and a full bibliography of writings by and about McLuhan. Amazon.com Review Given the profound influence that the writings and teachings of Marshall McLuhan have had in the Information Age, it is surprising how few people have read anything more than context-free excerpts printed in indecipherable day-glo fonts over a background guaranteed to induce vertigo. But once you actually get

Who reads The Essential McLuhan?

Author

Marshall McLuhan, Eric McLuhan, Frank Zingrone

Publisher

Routledge

Published

1997

Language

EN

ISBN

9780203992968

Category

nonfiction

Subjects

Psychology, Sociology, Literary Fiction

Rating

3.99 / 5 (131 ratings)

Updated

2026-03-14