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BBVA Compass Marketing Strategies Analysis by Joaquín Norambuena Escalona is a document available to read on EtoBox.

What is BBVA Compass Marketing Strategies Analysis about?

BBVA Compass used both online and offline advertising to acquire new checking account customers and increase brand awareness after changing their name. While the cost per application was lower for online customers, offline customers had a higher retention rate. However, online advertising was beneficial due to the growth opportunities in reaching a wider audience and ability to track effectiveness. Sponsoring the NBA and ESPN was also considered worthwhile by BBVA Compass to significantly increase brand awa

Author

Joaquín Norambuena Escalona

Language

EN