Can I read Social Media on EtoBox?

Social Media by gracelleidaclis1 is a document available to read on EtoBox.

What is Social Media about?

The study examines the influence of social media marketing and brand awareness on purchasing decisions for the custom cake brand Oentukmu, focusing on its Instagram followers. Results indicate that both social media marketing and brand awareness positively impact purchasing decisions, with social media marketing being particularly effective in enhancing consumer familiarity and interest in Oentukmu

Author

gracelleidaclis1

Language

EN