About this document
Consumer Behavior in FMCG Sector by senthil kumar is a document available to read on EtoBox.
The study investigates consumer buying behavior in the FMCG sector, focusing on factors influencing purchasing decisions at Top Anil Marketing Company in Dindigul. It employs a structured questionnaire to collect primary data from 120 consumers, analyzing demographic, psychological, social, and economic influences on buying behavior. The research aims to enhance marketing strategies and consumer satisfaction through insights into consumer preferences and behaviors.
- Author
- senthil kumar
- Language
- EN