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What is Jaipur Rugs: Growth vs. Quality Balance about?

Jaipur Rugs faces three main challenges as it grows: 1) maintaining high quality standards for its hand-knotted carpets while increasing production, 2) ensuring fair wages and good working conditions across its large supply chain, and 3) expanding into new markets without sacrificing its social mission. The company must balance these organizational growth goals with its founding principles of social responsibility. Recommended solutions include focusing on core markets and products, investing in artisan tra

Author

Jatin Badgujar

Language

EN