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About this Business, Management and Accounting article
Research Implications Of the “Beyond Advertising” Paradigm by Wind, Yoram (Jerry); Hays, Catherine Findiesen is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Wind, Yoram (Jerry); Hays, Catherine Findiesen
- Publisher
- Cambridge University Press; World Advertising Research Center; The Advertising Research Foundation; WARC Limited (ISSN 0021-8499)
- Published
- 2016
- Field
- Business, Management and Accounting (Social Sciences)
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