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What is Unit 1 OB about?

Organizational behavior (OB) is the study of interactions among individuals, groups, and organizations, aiming to enhance effectiveness through understanding behavior dynamics. Key concepts include individual behavior, group dynamics, organizational culture, structure, and change management, all of which influence employee performance and organizational success. The field draws from various disciplines such as psychology, sociology, and anthropology, and addresses contemporary challenges like managing virtu

Author

1234567890sureshthakur12345

Language

EN